Mid Missouri Motors: Summer Truck Sales Event
Sometimes working on an established newspaper advertisement insert can be hard to break away from its features. That’s what Mid Missouri Motors wanted; a new ad layout to feature high end vehicles to you. They wanted a exclusive and classy advertisement with black, gray, and silver colors as the main colors. Below are examples of what the old Summer Truck Sales Event looked like along with the changes they needed in the insert.
With all of the changes and the redesign, a type treatment at the top helped change the direction of the advertisement immediately. Hierarchy and color creates implied boxes for each of the trucks. I used red highlights to move the eye around the page to view information easily. Overall the transformation was successful and the client was very pleased with how the insert turned out.
