The Travel Center: Discover Cuba

Traveling to Cuba was never an option until recently. The Travel Center encourages people to travel our of their means and help educate people about different parts of the world. They wanted to encourage people to travel to a place in which Americans were not allowed for decades. They hosted an event explaining the great opportunities in Cuba and how easy it is to travel there. The Travel Center is no stranger to direct mailing. They wanted a invitation postcard to send to their mailing list. We both wanted something bright and colorful to represent the culture of Cuba and a great call out to invite everyone to enjoy a night of learning. The photo was supplied by the company which gave inspiration to the colorful background. With the hierarchy of type, it makes for an easy read to understand what The Travel Center is advertising. The overall success of the direct mailer filled the space the night of the event.

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